People are super excited about Dick's

A lot of people are very happy about Dick’s.

We’re, of course, referring to the massive sporting goods retailer that announced Wednesday, in the wake of the high school shooting in Parkland, Florida, that it will no longer sell assault-style rifles, high-capacity magazines, or bump stocks. Dick’s will also no longer sell firearms to people under the age of 21.

Read: Dick's Sporting Goods won't sell assault-style rifles anymore

The decision was widely praised by many politicians, gun-control advocates, and even a fair number of celebrities.

Proponents of loose gun regulations, however, were less than thrilled with Dick’s decisions. Some opponents of gun control were calling for a boycott of the sporting goods retailer.

Dick's is stirring a lot of passion on both sides of the gun issue. As of midday, "Dick's Sporting Goods" was a No. 2 trending topic on Twitter in the U.S. and No. 5 worldwide.

Cover image: Customers enter a Dick's Sporting Goods retail location in Paramus, U.S., on Saturday, Nov. 16, 2013. (Ron Antonelli/Bloomberg via Getty Images)