Mark Cuban Uses Twitter Fight With Chris Broussard to Push His Texting App

The Great DeAndre Jordan Twitter Event Of 2015 has many facets and angles that are all Made By The Internet And For The Internet. There was an "emoji war," the only casualty of which was Paul Pierce and his inability to use emoji. There were the numerous Twitter reports coming from reporters like Yahoo! Sports' Adrian Wojnarowski (who himself has become an Internet thing at least as much as a live human being) and ESPN's Chris Broussard. Then there was the fallout that perhaps not everything was as it seemed. Maybe Chris Broussard didn't really have sources inside Mark Cuban's car, at least that's what Cuban would have us believe as he continues to fight with Broussard on Twitter.

And it's in that battle where we arrive at the single best and most Internet angle of this entire saga: Mark Cuban using this fight with Broussard to push his messaging app, Cyber Dust.

Cyber Dust is an app designed to take over texting. The advantage to Cyber Dust messages is that—unlike normal text messages—they don't exist forever to stare back at you as permanent reminders of your failure to convince other humans to hang out with you. Cyber Dust messages are deleted in 24 seconds. This is a good feature for ransom notes. Coincidentally, I have never heard of anyone using Cyber Dust except for Mark Cuban.

Here is the note that he posted on Cyber Dust after yesterday's events.

Mark Cuban's CyberDust message to Mavs fans (he says there is more to come): pic.twitter.com/bTq1Jqz2qa
— Tim MacMahon (@espn_macmahon) July 9, 2015

But wait! If a person can just screenshot a Cyber Dust message, how secure is it really, Mark?

Howard Lerman, co-founder and chairman of Cyber Dust competitor Confide had the same thought.

Couldn't have grabbed a screenshot like that on @GetConfide cc @mcuban https://t.co/JFZf5DYS0Y
— Howard Lerman (@howard) July 9, 2015

With Confide, a person has to wave their finger over the message to reveal it, bit by bit, not allowing the reader to take a screenshot of the entire message at once. It is this feature that just might catapult Confide to the top of the ransom note app market.

Cuban, in the midst of calling Chris Broussard's reporting "the dumbest shit I've ever heard" also found time to respond to Lerman's surprise attack.

@howard @GetConfide @espn_macmahon I just could have recorded it on QuickTime w confide
— Mark Cuban (@mcuban) July 9, 2015

Take that, Lerman! He could have just recorded a video of himself reading the message! Your ransom note app is worthless!

@mcuban @GetConfide @espn_macmahon Only if you have a second device immediately handy while you read it. Extra layer = more protection.
— Howard Lerman (@howard) July 9, 2015

Hmm, that's a good point actually. I mean, I assume all rich people carry two phones, but normal people could receive a ransom note at any time and have no way to record it. Think of the lost children. But still, c'mon Lerman. DeAndre's signing with the Clippers and now you're telling Cuban that he's losing the ransom note market too? Don't kick a man when he's down.

Dust on, world.