Heisa Caolo, a young mom living in San Juan, Puerto Rico, saw her natural soap-making business close down when Hurricane María made landfall on the island in September. The lack of electricity and supplies left her unable to produce any of her products. And she hasn't been the only one.According to the Federal Emergency Management Agency (FEMA), 40 percent of small businesses do not reopen after a disaster, and 25 percent of those that do manage to reopen will fail within one year. In Puerto Rico the numbers are, so far, a lot worse. In fact, Nelson Ramírez, president of the Centro Unido de Detallistas (CUD), a small-business advocacy group in San Juan, has estimated that approximately 60 percent of the island’s 45,000 small and midsize businesses have closed temporarily.
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“Hurricane María affected me in many ways and as an independent artist, even more. The lack of essential services like electricity and water has meant that I’ve had to stay closed for a lot longer than I should have,” Nieves Pumarejo, a Puerto Rican artist told VICE Impact.For Giovanna Andrea Rodríguez, an artist who makes detailed nature art prints and jewelry that document and illustrate the fauna and flora of Puerto Rico, the difficulty was that many of the shops that sold her works closed down, leaving her with limited revenues.But today the artists have a little more hope thanks to the launch of a website that lets people from across the world buy the artworks and products made by the island’s artists and small local businesses. Launched last week by Colmena66, Shop + Hire PR enables people outside of Puerto Rico to shop for products and ships them internationally (in time for Christmas).
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On sale are hundreds of products, from Caolo’s watercolors (she started painting as a form of therapy when her soap-business closed down) to Rodríguez’s delicate jewelry to locally-produced coffee.“In times like these, it is extremely important for us to increase the visits to our websites to achieve more online sales. This is why the initiative of Shop+Hire PR has been a success and a great help for artists and small businesses in Puerto Rico,” Rodríguez told VICE Impact.
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“Micro and small companies have a very important role in the economy and the export of their products in the Christmas season represents an opportunity for them to recover faster from the impact of the hurricane, but also so that they see the foreign market as a necessary long-term strategy for the sustainability of their businesses,” said Ricardo Llerandi, executive director of the Puerto Rico Trade and Export Company.Shop+Hire PR is already proving a success.“We have seen many people who do not have a Latin name (or Puerto Rican name) and who do not live where the Puerto Rican diaspora are concentrated shop on our platform. It has increased and diversified our reach,” Alan Taveras the co-founder of Brands of Puerto Rico told VICE Impact.“And the future of our country depends 100 percent on the capacity and success of our entrepreneurs.”To discover and support Puerto Rican artists and small business owners visit Shop+Hire PR (perfect for unique and thoughtful Christmas presents). And if you love the idea of super concrete ways to support Puerto Ricans this winter, here are 8 others.Looking for graphic designers, web developers or programmers, email marketers, or accountants? Also launched by Colmena66, Shop + Hire PR lets you connect with freelance professionals working remotely from Puerto Rico. The idea? Help you meet your tech and design needs while supporting Puerto Rico.Hire a Puerto Rican freelancer here.
1. Hire a Puerto Rican Freelancer
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2. Make a Call to the Capitol Switchboard
Sen. Orrin Hatch: (202) 224-5251
Sen. Pat Toomey: (202) 224-4254
Congressman Kevin Brady: (202) 225-4901
Congressman Peter Roskam: (202) 225-4561
3. Join this Call with The Hedge Fund Clippers and Senator Elizabeth Warren
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