This segment originally aired Mar. 6, 2017, on VICE News Tonight on HBO.
Singer-songwriter Annie Clark, better known as , St. Vincent has toured with Sufjan Stevens, made an album with David Byrne, and won a Grammy as a solo artist in 2015. And now, in collaboration with Ernie Ball Music Man, she is the first to woman to design guitars to for the mass market. The guitars, however are not made solely for women, St. Vincent explains that the focus of her design was to make sure the guitar,” was as comfortable to play sitting as it was standing up,” for all musicians.
VICE News’ Mary H.K. Choi went to Los Angeles to see what it’s like to engineer an instrument from the ground up.