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This U.S. ambassador is treated like a rock star in Denmark

He even starred in his own reality TV show.

This segment originally aired Nov. 2, 2016, on VICE News Tonight on HBO.

Rufus Gifford is the U.S. Ambassador to Denmark. He’s also a reality TV star, the author of a cookbook and a best-selling biography, and he’s treated like a rock star by the Danes.

His popularity soared after his show I Am the Ambassador became a ratings hit, and Gifford is using that fame to connect with young people, he told VICE News correspondent Hind Hassan.

“I get stopped on the street wherever I go, and people will point at me and say, ‘What the hell are you doing? What the hell’s going on in the United States politically?'” Gifford told a packed town hall in Aarhus, Denmark. “I actually want to bring a mirror to the Europeans who ask me this question, because I think the same things that are happening in the United States are happening right here as well.”