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“Make America Sick Again”

The three stages of a political catchphrase

“Make America Sick Again”: the 3 stages of a political catchphrase

In an effort to fight against the long-touted Republican push to repeal Obamacare, congressional Democrats rolled out a not-so-new messaging tactic Wednesday: turning the president-elect’s slogan on him by replacing just one word.

Watch the below video as the totally original catchphrase lives out a full political lifecycle in less than 24 hours.

The Democrats’ new favorite slogan prompted an early-morning string of tweets from President-elect Donald Trump on Thursday.


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